MacPaw has submitted
an application for .app gTLD

Hello, my name is Oleksandr Kosovan and I am the founder of MacPaw Inc. I am thrilled to announce that we have successfully submitted an application for a new top-level domain “.app” under the name of our new venture Dot App Inc.

As software developers we have often faced the problem of domain availability for our new ideas and products. Finding a .com or even a .net domain to match an app’s name is usually a long and painful process. Often, a great domain for an app will be taken, or worse, captured by cybersquatters. A great app name is short, clear and to the point.
So should be the domain.

Our goal is to create a dedicated namespace for application publishers and developers that will be free from useless, unrelated and harmful web sites. As a result, a .app domain might become a de facto standard for the industry.

As a registry operator we will do our best to ensure equality and
protection of interests of software developers and publishers, devoting
ourselves to keeping .app free from cybersquatters and content spam.

Here are the key points of our approach:

Only application developers or publishers will be able to register domain names in this zone

Misused domains will be analyzed and repurposed if found to violate the Registration policy

Transparent registration and Abuse policies will ensure fast and fair resolution of possible issues

No need to pay a small fortune for
a great but squatted .com or .net domain.

The rights of app creators will be protected in the same way trademark rights are

We stand to protect .app domains from cybersquatters in all possible ways

By the way, we have one more project coming for Mac software developers!
Check out http://DevMate.com