Product Marketing Manager

We are looking for a passionate Product Marketer to join our Marketing team.

The Product Marketer's primary responsibilities are to create marketing strategies, plans, product messaging, positioning, value propositions, benefits, competitive analysis, and go-to-market strategies for several of our products, including desktop, mobile and web solutions.

You will work closely with the product development team, support team, marketing and sales channels.

Responsibilities
  • Develop and continually test the product positioning, messaging, competitive analysis, value propositions, and marketing strategy
  • Initiate and oversee the creation of all marketing copy, media, and materials (sales documentation, product videos, website copy, blog posts, campaigns, and contributions to other forums) to articulate the benefits of our products to the world
  • Market intelligence – be an expert on our customers; be the expert on the competition and how to outmaneuver them
  • Collaborate with marketing peers to execute product-specific marketing campaigns and product features launches (email marketing, content marketing, PR, SEM, SEO, SMM, etc.)
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Effectively communicate all product-relevant information to marketing and sales channel teams
  • Manage all aspects of product marketing lifecycle from creation of MRD to product launch to product lead generation campaigns and product brand awareness
  • Collect and analyze data that supports our solutions on the market to buyers
  • Counsel and advise product development on new product ideas and key features for upgrades
Requirements
  • 2+ years of Product Marketing experience
  • In-depth understanding of digital marketing channels
  • Experience with data analysis
  • Experience with Email marketing
  • SEO and SEM
  • Web analysis
  • Proven success developing product marketing plans, messaging, and strategies
  • Highly motivated self-starter who thrives working in a complex and diverse environment
  • Customer-focused
  • Highly effective communication and collaboration skills
  • Thinker who can creatively develop highly effective messaging and positioning to meet the needs of marketing and sales channels
  • Outgoing personality who presents themselves professionally in appearance and behavior
  • Ability to work cross-functionally and involve team members to drive results
  • Ability to adapt and respond to changes and requests with quick turnaround
Thank you! Your resume has been submitted. It will be carefully reviewed and we will contact you should your skills and experience match the requirements. Good luck!
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Flexible Work Hours

Different people have different peak hours for work. We appreciate people who know when they work best to achieve the highest efficiency in what they do.

Desired Freedom

We respect your methods of work and avoid strict management. Instead we provide you with everything you may need to get your job done and leave you to it.

Convenient Location

We're based in Kyiv, the greenest city of Ukraine and the whole world! The office is situated in the centre of the city and is close to the metro.

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