Senior SMM & Communication Specialist

  • Ukraine
  • Full Time

MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that technology and human can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. Support and development of Ukraine is a significant part of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

We are looking for a creative and experienced SMM & Communication Specialist to build and grow a social media presence for the Product/ by defining a target audience, creating and running social media campaigns, and managing social media channels in order to grow the audience and engagement across different platforms that deliver an increase of brand awareness

Please send us your CV and examples of your publications in international media outlets to apply.

In this role, you will:

  • analyze the current social media environment, propose complex strategies and action plans
  • build and execute social media marketing strategies and action plans in alignment with product/brand goals
  • perform independent research (competitors, market), define goals and KPIs that the SMM team can commit to, design roadmaps and concrete solutions for the platforms
  • develop and run social media marketing campaigns (organic/paid), manage all communication channels (Twitter, Instagram, Facebook, etc.) to drive consistent, relevant traffic, raise engagement
  • building content plans for social media that contribute to achieving project-specific goals
  • implement improvements to the reporting structure and workflow
  • develop bottom-up performance estimates and budgets for SMM campaigns, tools, or other business expenses
  • regularly monitor market, competitors, and target audience trends in the context of social media, introduce data-based solutions for adopting recent trends, and oversee their execution
  • mentor and oversee the performance of junior specialists

Skills you’ll need to bring:

  • 3+ years of experience in SMM & Communications (experience in creation and development of social media and communication strategy; cooperation with agencies, contractors, PR team, etc.)
  • English - advanced or higher
  • project management skills and ability to take ownership
  • strong analytical, problem-solving, and decision-making capabilities
  • expertise in analyzing and using data to make informed decisions
  • eager to explore new ways and new social networks to engage and reach our target audience
  • ability to conduct diverse market and target audiences research to comprehend trends and community behaviors better
  • knowledgeable in social measurement tools and paid social media advertising such as Instagram, Facebook, and Twitter
  • ability to supervise and coordinate the work of others

As a Plus:

  • work experience in managing communications functions for technology industries
  • experience with Google Analytics

What we offer:

  • We are a Ukrainian company, and we stand with Ukraine against russian aggression
    We maintain workplaces and remunerations for the mobilized specialists and provide financial support to Macpawians or their families affected by the war. You can read more about it here.
  • Hybrid work model
    It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, the co-working spaces at our HQ are open around the clock, following all health and safety measures.
  • Your health always comes first
    We guarantee Covid-19 insurance starting from day one of our cooperation. Once your probation period is over, we cover 100% of the medical insurance cost for you and 50% for your dependents. We also cover dental plus massages and offer a 50% refund on therapy sessions.
  • Flexible work arrangement
    You can choose a schedule comfortable for you. No one here tracks your clock in/out since MacPaw is built on trust and cooperation.
  • A hub designed for people (and pets)
    Our HQ has it all. Spacious workplaces with enough room to sit comfortably, lounge around, or get active. A gym for boxing, fitness, and yoga. Cozy kitchens with breakfasts, coffee, and snacks. Rooms for sleeping and meditation. A terrace with a view where we throw summer parties. Also, we have two cats living in the hub, and you are welcome to bring your pets, too (we have separate spaces for cats and dogs).
  • Space to grow both professionally and personally
    Whatever your dreams and aspirations, we got you: a generous education budget, annual development reviews, free English and public speaking classes, and regular tech talks. We also offer personal mentoring with organizational coaches.
  • Teams we are proud of
    We build honest, transparent, and reliable relationships within the teams, prioritizing open and constructive feedback. Every Macpawian can improve the ongoing processes and implement their ideas.
  • Time-off policy that indeed covers life needs
    Twenty vacation days, unlimited paid sick leave, xDays (two days a month to work on what you are passionate about and not related to the MacPaw core business), and personal time off designed to help you take care of essential personal matters. On top of that, sabbaticals are open to Macpawians after five years.
  • Cafe and fresh daily lunches
    There are plenty of yummy options for everybody. Heads up, you have to try our ricotta cakes. Seriously. They’re unbelievable.
  • Join social initiatives with MacPawCares
    MacPaw is involved in a whole range of charity projects, and you are welcome to jump in and spend up to four work days per year making the world a better place.

Meet a fellow MacPawian

Q: How to avoid a question you don't like?
A: Meow.


Office Lion

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      We will take a look and get back to you if it looks like you’re a fit. Good luck!