Senior ASO/SEO Specialist (mobile)

  • Kyiv or remote
  • Full Time

MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

At MacPaw, we never stop at what has been accomplished and always look for new ways to improve the world.

Right now, we are working on a mobile product that helps iPhone users maximize their smartphones' potential and make the user experience even more pleasant. And as the product and team keep evolving, we seek a Senior ASO/SEO Specialist who will assist us in our ASO & mobile web traffic efforts to reach the company & product goals.

Joining the team, you’ll have a lot of space for creativity, experiments, and trying out new ideas. This is an opportunity to work in a challenging, fast-paced environment and be on top of the ASO/SEO strategy creation.

If it sounds interesting to you, look no further — this is the right job for you.

In this role, you will:

  • Develop, manage, and execute best-in-class ASO strategies across the App Store
  • Develop and execute an SEO strategy to increase mobile traffic and convert our visitors into leads
  • Study and analyze the competitors and our current developments
  • Set, track, analyze, and optimize keywords and rankings for our product
  • Test, track, and optimize A/B tests on the App Store to increase download conversion rate and store page traffic
  • Work with app reviews and ratings
  • Develop and manage the product pages on the App Store

Skills you’ll need to bring:

  • Extensive experience as an ASO/SEO Specialist
  • Proven experience with large, long-lasting mobile apps
  • Excellent understanding of ASO best practices, as well as knowledge of App Store algorithms, optimization methods, and effective strategies for growing app installs
  • In-depth knowledge of keyword research, ASO, and the ability to align SEO strategies to support ASO
  • Professional experience with analytics tools (Google Analytics, AppsFlyer, etc.)
  • At least an Upper-intermediate level of English

As a Plus:

  • Experience with ASA (Apple Search Ads)
  • App Localization experience

What we offer:

  • We are a Ukrainian company, and we stand with Ukraine against russian aggression
    We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. 
    Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
  • Hybrid work model
    It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.
    We also rent space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs of renting a coworking space in any other city.
    If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
  • Your health always comes first
    We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy.
  • Flexible working hours
    You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
  • Space to grow both professionally and personally
    Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
  • Teams we are proud of
    We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
  • HQ designed for people (and pets)
    Our headquarters has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
  • Time-off policy that covers life’s needs
    20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
  • Join social initiatives with MacPawCares
    MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.

Meet a fellow MacPawian

Marina Apukhtina
Q: What’s the best part of your job?
A: I'm passionate about my job. SEO is fickle. But that’s the beauty of it. SEO is so dynamic that almost anything could work, but it doesn't mean that everything will.

Marina Apukhtina

SEO Specialist

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