Brand Manager

  • Kyiv
  • Full Time

We are looking for a mature brand manager with systemic approach and proven expertise in building an international brand. Our aim is to develop MacPaw’s corporate brand and you’ll be the one to start this direction in the company. You will conduct research, develop a branding strategy and communication brand from scratch and lead all further processes. We expect you to work closely with our PR and Employer Branding team to build a strong brand based on our core values and outstanding history.

Responsibilities

  • Develop an effective corporate brand strategy to improve our reputation and drive growth on key markets
  • Plan and execute marketing and communication activities (including campaigns, events, sponsorships and social responsibility programs)
    to increase corporate brand awareness and change the public perception of the brand.
  • Measure and report performance of brand marketing campaigns, and assess ROI and KPIs
  • Be up-to-date with latest market trends and best practices, and continuously monitor competitor activities
  • Collaborate with brand and creative agencies, and manage their performance in order to achieve company goals
  • Collaborate with micro/macro influencers and brand ambassadors in order to increase product brand awareness and build the community around the brand
  • Be sure that product branding is consistent across products, teams, marketing channels and communication
  • Be sure that a brand remains recognizable, up to date and exciting to customers

Requirements

  • Experience of building and managing a successful international corporate brand (preferably in a tech company)
  • Experience in working with socially responsible brands
  • Creative and open mindset  
  • Strong communication skills and ability to work with an audience 
  • Upper-intermediate (or stronger) English 

As a Plus

  • Experience in PR & Communication
  • Experience in a similar role in antivirus companies
  • Living and working in a similar role in the USA 

Meet a fellow MacPawian

Katerina Drobot
Q: What’s your favorite project at work?
A: It is definitely the MacPaw Summer Internship. It's extremely energetically strong as more than a half of our company is involved. It's pretty cool that some interns become a part of our team full-time.

Katerina Drobot

Employer Brand Manager

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      We will take a look and get back to you if it looks like you’re a fit. Good luck!