Content Marketing Manager for Setapp

  • Kyiv, remote
  • Full Time

MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that technology and human can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. Support and development of Ukraine is a significant part of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

We think there are only two types of Mac users: 1) Setapp customers; 2) Future Setapp customers. With Setapp, our goal is to change the productivity paradigm, so people think about the tasks that need doing, not apps, to get the job done.

We are looking for a Content Marketing Manager to tell the Setapp Story and extend the reach of our content through the various communication channels.

You’ll report to the Product Marketing Manager, work closely with the Head of Digital Marketing and manage the marketing team of designers, copywriters, SEO specialists, and outreach specialists. It is a leading position requiring collaboration with stakeholders across the company to produce exciting and well-researched content that drives traffic and conversions.

In this role, you will:

Be ultimately responsible for leading the diverse and outcome-driven team and managing the overall success of content marketing initiatives.

In detail, it means:

  • Create and execute the content marketing plan according to the product marketing strategy and validate with PMM
  • Manage the team of specialists from internal marketing Areas and Services and partner with and manage the external agencies and freelancers by prioritizing and assigning tasks and accepting the results of their performance
  • Develop marketing campaigns and manage all communication channels (SEO, paid content promotion ... etc.) to improve the effectiveness of content marketing and user acquisition
  • Develop bottom-up forecasts and budgets for content marketing plans and campaigns, agree with PMM and manage budget execution in accordance with the product/marketing goals
  • Design and ensure delivering of ongoing operational analytics and reporting to capture the current state of marketing campaigns, and the product and business impact

Skills you’ll need to bring:

  • 4+ years of working experience in digital marketing or digital marketing function within a B2C company
  • 1+ year of experience managing a content team
  • Experience in creating various types of content such as video, ebooks, white papers, infographics, guides, blogs, etc.
  • At least Upper-Intermediate level of English
  • The passion for creating great content and research new opportunities
  • Strong understanding of SEO best practices
  • Strong project management skills to work across diverse team
  • People-management experience to effectively set priorities and properly communicate them to the team

      As a Plus:

      • Experience in a content role in SaaS

      What we offer:

      • We are a Ukrainian company, and we stand with Ukraine against russian aggression
        We maintain workplaces and salaries for the mobilized employees and provide financial support to employees or their families affected by the war. You can read more about it here.
      • Hybrid work model
        It’s completely up to you to decide whether you want to work remotely or in the office. However you decide to mix it up, the office is always open in a co-working mode following all health safety measures.
      • Your health always comes first
        We guarantee Covid-19 insurance starting on your first working day. After you complete your trial period, we cover 100% of the medical insurance cost for you and 50% for your dependents. We also cover dental, massages, and offer a 50% refund for psychotherapy.
      • Flexible working hours
        You can choose working hours comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
      • Office designed for people (and pets)
        Our office has it all. A spacious workplace with enough room for sitting up, laying down, and running around. A gym for recreation fitness and yoga. Cozy kitchens with breakfasts, coffee, and snacks. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
      • Space to grow both professionally and personally
        Whatever your dreams and aspirations are, we got you. Generous education budget, annual development reviews, free English and public speaking classes, and regular tech talks. We also offer personal coaching with organizational coaches.
      • Teams we are proud of
        We build honest, transparent, and reliable relationships within teams. Every Macpawian is able to improve processes and implement their ideas. We encourage honest and constructive feedback and provide training for Macpawians on giving and receiving feedback.
      • Time-off policy that actually covers life’s needs
        20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on what you are passionate about and it’s not a MacPaw Core Business), personal time day-offs designed to help you take care of important matters in your personal life, parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
      • Cafe and fresh daily lunches
        There are plenty of yummy options for everybody. But... You *have* to try our ricotta cakes. Seriously. They’re unbelievable.
      • Join social initiatives with MacPawCares
        MacPaw participates in numerous charity projects across many fields, and you are welcome to jump in and spend up to 3 working days per year making the world a better place.

      Meet a fellow MacPawian

      Yaroslav Stepanenko
      Q: What’s the best part of your job?
      A: The best part of my job is to understand that what our team is doing has a global impact. The products we are working on are adopted globally, they improve the lives of millions of users.

      Yaroslav Stepanenko

      Product Marketing Manager

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          We will take a look and get back to you if it looks like you’re a fit. Good luck!