Influencer Marketing Manager

  • Kyiv
  • Full Time

Are you into both marketing and communications? Do you believe in product storytelling and bringing this story to the market through people who can tell it? Do you hear “influencer marketing campaign” and think, “That’s my thing!”? If so, this may be your dream job.

MacPaw is about creating apps and services that improve user’s everyday lives. We make products that enhance what Mac and iOS have to offer, saving people's time and energy better spent on the things they love.

We are looking for someone who is not afraid to go beyond logical advertising to develop high-performing campaigns and reach top target prospects. Your goals will include end-to-end planning and creating the influencer marketing campaigns for the CleanMyMac product: sourcing, vetting, managing, and all related logistics. You will play a critical role in supporting the product’s marketing strategy, focusing on brand awareness and user acquisition campaigns.

You will become a part of the Influencer Marketing Service - a team of professionals who help MacPaw’s products grow through the Influencer Marketing channel. The team includes 2 Influencer Marketing Managers and an Influencer Marketing Service Lead.

Our ideal candidate is the one who has a passion for experimentation, continuously raising the bar and challenging the status quo. If it sounds like you - don’t hesitate to apply!

Responsibilities

  • Organize and manage influencer marketing campaigns.
  • Negotiate strong partnerships with influencers, ambassadors, and content creators to build a new partnership pipeline.
  • Identify and cultivate new influencers and new channel expansion opportunities to reach our target customers and extend our reach.
  • Be instrumental in creating captivating and unboring integrations.
  • Review videos, images, and other media to ensure complete accuracy and fulfillment of contractual obligations.
  • Create weekly, monthly, quarterly, and annual reports and forecasts for campaigns.
  • Drive efficient performance and budget spend vs. aggressive growth and ROI targets.
  • Analyze historical and current data to optimize influencer content direction, strategy, and value.
  • Look for new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends.

Requirements

  • You speak Advanced English.
  • You have a strong grasp of current marketing tools and strategies.
  • You can lead integrated digital marketing campaigns from concept to execution.

Here is our MacPaw Family Recipe to make the world’s best software:

We take great people, place them in an awesome environment and give them access to the latest technologies. Spray with fun and mix with passion until they see the products they are proud of.

What we offer:

  • Opportunities to grow professionally and personally. Yearly allowance for training and education, annual development reviews, personal coaches, free English classes, tech talks. Cross-team interactions within various projects, such as internal hackathons or creating educational podcasts.
  • Outstanding team. We build honest, transparent, and reliable relationships within teams. Every Macpawian is able to improve processes and implement their ideas. We encourage honest and quality feedbacks and conduct regular training for Macpawians on giving and receiving feedback.
  • Comfortable working conditions. Flexible working hours, 20 vacation days, paid sick leaves, and sabbaticals (after 5 years of being with MacPaw).
  • Unlimited work from home policy during the pandemic period.
  • Сare about your health. Covid-19 insurance, general medical insurance (and a 50% discount for an insurance policy for your family members), office gym, a partial refund of psychotherapy.
  • UX-driven office with two anti-stress cats. During the pandemic period, we encourage everyone to work from home. But we also understand that mental and physical health are very closely connected, and getting out of home from time to time is essential. That’s why the office is always open for you, following all safety measures.
  • Relocation support. To make your relocation to Kyiv smooth and effortless.
  • MacPawCares. If you’d like to, you are welcome to participate in our charity projects (there are 10 of them!) within the MacPawCares program.

Meet a fellow MacPawian

Yaroslav Stepanenko
Q: What’s the best part of your job?
A: The best part of my job is to understand that what our team is doing has a global impact. The products we are working on are adopted globally, they improve the lives of millions of users.

Yaroslav Stepanenko

Product Marketing Manager

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      We will take a look and get back to you if it looks like you’re a fit. Good luck!