Data-driven is the code word for this internship. Welcome to the place where analytics meets marketing.
Join this internship to become a data detective. You’ll learn to see through the matrix and find marketing insights in the abyss of data. Are you a curious, quick learner with a hacker mindset? Join our MarTech crew.
Required skills: programming in any language (Python will be a plus), experience with programmatic data processing (SQL, Pandas, working with different API). But since it’s all about analytical thinking, we expect you to know how to draw conclusions based on data. And just as we are, we’d like you to be passionate about tech and process automation. The final requirement is your understanding of the basics of digital marketing. We’ll be focusing on search ads, targeting, and all the places where advertising meets numbers.
Here is your test task:
1. The cost of a weekly subscription to the app is $7.
3% of app installers are expected to choose this subscription option.
The average "life expectancy" of a paid user is 10 weeks (after that the user doesn't renew the subscription anymore).
The coefficient of free (organic) installations is 10% of the total number of installations.
Average cost of one installation (CPI) = 1.1 $
Refund rate (unsubscription, refund) = 5%
How many installs does it take to get $ 10,000 in net profit (including 30% App Store commission and paid traffic costs)?
How much money do we need to spend to achieve this goal?
In case of a wrong answer we take into account your correct steps towards the solution.
The advantage will be given to candidates who will solve this problem for any other input data.
2. Write a code (script) that checks the current exchange rate of USD to UAH and sends the exchange rate to a Telegram / Slack chat (or email) only if this rate has grown since the last check. You can solve the problem using any programming language (preferably Python), API and data storage.
Attach your completed test task as a file or provide a link to it via the application form below. Look sharp, we won’t process your application if the completed test task is not attached.
Application deadline: May 10