PPC Specialist

  • Kyiv
  • Full Time

We are looking for a proactive PPC Specialist to join our new team. 

We need you because we’re launching a huge new product stream called Setapp for Teams. It’s Setapp (you can read more here), but B2B. The Setapp for Teams team makes Setapp available... for teams. ;) We take on the challenge of rallying Setapp’s incredible feature set and shipping it to groups that want to perform better, faster, and with ease. It’s everything great about Setapp, quintupled.

At this stage, we’ve started to build the lead generation process, which will be kicked off with PPC campaigns. Not only will you be looking for best performing ads and targeting settings, but also validating the existing ideas and finding new insights on how to market Setapp for Teams (and your insights will later be leveraged via other marketing channels). You’ll be the first PPC Specialist, and our team of bright, kind and creative engineers, designers, marketers will be there to help. As part of this team, you’ll pitch ideas and quickly see the impact your work makes.

Our perfect candidate is adaptive and curious, has analytical background, and most importantly - proposes and implements unorthodox ideas. If that sounds like you and you love analyzing, testing new ideas, and constantly improving your work - please apply as soon as possible :) 

Responsibilities

Сompany-wide, we use Google AdWords, Bing and other platforms (for example, DoubleClick Search). But a lot will depend on what you prove to be the most efficient instruments for launching and promoting Setapp for Teams. We expect you to

What we do have that others don’t are the budget to test your hypothesis or let you explore a new and unknown platform. You might choose a different platform/instrument/tool and introduce us to something we never tried before - as long as it brings value to the product. 

The product launch is planned for this fall. We’ll start the testing from Google and Facebook ad platforms (you’ll search for optimal targeting settings, ads, bids). The second stage will involve a broader range of ad platforms, where your findings will be extrapolated to other smaller, though important, search engines and networks. By the third stage we will have selected ad formats and mediums to focus on for the product launch. After launch we’ll go hard into microtargeting and will strive to serve the most relevant ads on personal level. All stages will need you to cooperate closely with our writer and designer to select the most relevant topics and the best performing visual approach, as well close cooperation with our product analyst.

In general, your responsibilities will include: 

  • Developing and launching new ad campaigns
  • Managing several campaigns simultaneously - for different traffic sources
  • Scaling campaigns to increase market coverage 
  • Constantly monitoring, analyzing and optimizing the performance of ad campaigns, introducing new ideas
  • Automating the individual working process as well as the process for the internal analytics team
  • Ordering and validating the ad materials with production team (copywriter and designer)
  • Coordinating the creation of materials for third parties (i.e. ad agencies)

Requirements

  • Experience of B2B marketing is a must
  • 3+ years of PPC experience (international markets)
  • Experience with Google AdWords (not just search campaigns, but international targeting), Bing, Facebook, Yahoo Gemini
  • Experience with Google Analytics
  • Upper-intermediate English with knowledge of slang and localization specifics
  • Being proactive, infinitely curious, and striving to test everything
  • Being attentive to details, self-organized, caring about the end product

As a Plus

  • Experience with retargeting networks such as Criteo, Adroll etc.
  • Experience with ad automation systems (Marin, Kenshoo etc.)
  • Experience with AdWords Scripts
  • Knowing a foreign language (besides English)

Meet a fellow MacPawian

Olena Ivaschenko
Q: How would you explain PPC to a child?
A: Suppose you learned that the new book from the Harry Potter universe is out. So you go to the bookshop to get it. Among the many bookshops in that area you notice one that has “We have a new Harry Potter book” written on the window. And you go to the bookshop with the sign!

Olena Ivaschenko

PPC Specialist

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      We will take a look and get back to you if it looks like you’re a fit. Good luck!