Are you passionate about shaping corporate brand identity and executing powerful public relations strategies? We’re seeking a visionary Global Public Relations Lead to join us in Boston, shaping our corporate narrative and propelling our brand into new frontiers.
At MacPaw, we don't just create software; we create experiences that resonate with more than 30 million users worldwide. We take pride in our Ukrainian heritage and are committed to supporting our country's growth. Our team is composed of open-minded individuals who are always willing to make a difference. Our legacy's core is innovation, cutting-edge technology, and a dedicated customer base. Our primary goal is to simplify the digital experience, and we have achieved this with our award-winning products, such as CleanMyMac X, Setapp, and Gemini.
Now, we are on a global mission to expand our brand presence, and our Global Public Relations Lead will play a crucial role in realizing this vision. The PR Lead's contributions will enhance our corporate brand communication, build trust, and establish a strong foothold in the US market.
In this role, you will:
- Develop and implement dynamic communication strategies aligned with marketing goals, enhancing the company's brand and its products' awareness, image, and reputation within the US market
- Spearhead initiatives to heighten Brand Recognition, expanding our visibility across various channels.
- Shape a compelling narrative positioning MacPaw as a trusted, security-focused, socially responsible, and industry-leading entity
- Align PR strategies with business objectives, adopting a business-centric approach that resonates with our target audience
- Foster relationships with local media outlets, diversify our media presence and forge strategic partnerships for widespread media representation
- Lead and mentor a team of 10+ PR Specialists, nurturing their professional growth and expertise.
Skills you’ll need to bring:
- Degree in marketing, communications, journalism, or a related field
- At least 5 years in corporate brand marketing or public relations field, with a focus on the tech industry, will be a plus
- Proven track record in developing and executing successful PR strategies, along with solid media engagement expertise
- Deep understanding of consumer behavior, utilizing data-driven insights for informed decision-making
- Excellent collaboration abilities, working seamlessly with diverse, cross-functional teams
What we offer:
We offer a competitive salary and comprehensive benefits package, professional growth and development opportunities, a collaborative, inclusive, and diverse work environment, full-time positions offering flexible hours, hybrid work options, and potential travel for international conferences, and many more!
One more thing about us:
We proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
Ready to dive into a world where innovation meets impact? Join us at MacPaw, where every day is about shaping the future of tech and making a real difference. Let’s craft something legendary together!