MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We build apps that empower millions of Mac users globally. Data has always played a key role in shaping our products, from major strategic decisions to daily improvements. Now we’re looking for a Product Analyst to help us keep that data clean, relevant, and actionable.
You will monitor and maintain the health of our product’s analytical ecosystem — from dashboards to ad tracking. You’ll be a key partner to product managers and marketers, helping to make sense of user behavior, evaluate experiments, and support strategic initiatives with data that matters.
Your mission will be ensuring the product teams always have access to reliable insights, dashboards, and reports that truly support decision-making.
Interested? Apply now and let’s create data-driven magic together💫
In this role, you will:
- Design and configure cross-domain sales funnel tracking for a new product.
- Analyze the sales funnel and generate hypotheses to improve its performance.
- Investigate conversion drops, dig into segments, validate data integrity, and uncover root causes.
- Work with internal stakeholders’ data requests — adapt existing dashboards and data models to their needs.
- Plan, run, and analyze A/B tests on web pages to improve conversion rates.
- Evaluate the impact of brand marketing activities on key product metrics.
Skills you’ll need to bring:
- Strong critical, systemic, and analytical thinking.
- Experience creating reports for different decision-making levels — from operational to strategic.
- A knack for investigating root causes and spotting insights in complex data.
- Proficiency in planning and analyzing experiments.
- Solid understanding of statistics and probability.
- Advanced SQL skills and confidence working with large datasets.
- Experience with Google Ads, Apple Search Ads (ASA), and Affiliate Marketing data.
- Solid understanding of Web Analytics & Tracking (GA/GTM).
- Awareness of GDPR and experience adjusting analytics accordingly.
- Hands-on experience with BI tools (we use Looker).
As a plus:
- Python/R, DBT.
- Google Tag Manager (+Server Side).
- Unit economics.
- Understanding of marketing metrics and Meta Ads traffic attribution models (SKAD, web2app, web2web), how these metrics impact business results.
- Experience with mobile app marketing analytics (Firebase, AppsFlyer - setup, understanding attribution).
- Growthbook.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
