MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
This role will be responsible for bringing a new product to market and driving product growth. This includes conducting market research, crafting positioning and messaging, developing go-to-market strategy, and working with data.
As a PMM, you’re at the heart of it all. In a highly collaborative role, you’ll work closely with all marketing functions, the product team, design and data analytics to drive impactful results.
If you are passionate about working in a dynamic environment and have the required skills, we would love to have you on board with us. Apply now to join our team!
A bit more about the team:
We are creating an environment where innovations are a part of the company’s daily workflow.
We move fast, we break things. We don’t have many processes, but lots of freedom. Not only that, but we are passionate about making an impact on the IT industry's development.
We are a values-driven team where names are known, results are rewarded, and friendships are formed.In this role, you will:
- Develop and implement a successful marketing strategy for the product in order to effectively communicate product value to the market and to achieve business goals
- Build comprehensive go-to-market plans, including new product launch and feature updates. Collaborate with cross-functional teams to execute the plans effectively
- Plan and execute marketing budget
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
- Based on market research results, craft compelling product positioning and messaging that highlights product's unique value proposition and resonates with target customers
- Monitor and analyze product marketing results, and gather customer feedback, providing insights to leadership and product team and suggesting strategies for improvement
Skills you’ll need to bring:
- Proven track record of 3+ years in a product marketing role (experience working with B2B SaaS products is a plus)
- Experience launching new products
- Experience working with cross-functional teams
- Ability to empathize with the customer and view things from their point of view
- Experience working on product marketing throughout a product’s lifecycle
- Excellent verbal and communication skills
As a Plus:
- Experience working with a B2B product
What we offer:
- We are a Ukrainian company, and we stand with Ukraine against russian aggression
We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.
Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible. - Hybrid work model
It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock. The HQ is supplied with UPS and Starlink for an uninterrupted work process.
We also reimburse the costs of renting a coworking space in any other city.
If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc. - Your health always comes first
We cover 100% of your medical insurance costs and 50% for your dependents. We also offer a 50% refund for psychotherapy. - Flexible working hours
You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation. - Space to grow both professionally and personally
Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches. - Teams we are proud of
We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback. - HQ designed for people (and pets)
Our headquarters has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs). - Time-off policy that covers life’s needs
20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw. - Join social initiatives with MacPawCares
MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.
