Product Writer for Setapp

  • Kyiv or remote
  • Full Time

MacPaw is a software company with headquarters in Kyiv, Ukraine, that develops and distributes software for macOS and iOS. At MacPaw, we believe that humans and technology can reach their greatest potential together. Today, our products have more than 30 million users worldwide.

MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

Setapp is MacPaw’s subscription-based app service for macOS and iOS. It provides access to 200+ quality apps that cover such categories as productivity, web development, Mac maintenance, creativity, writing, education, etc.
Setapp’s mission is to give Apple users easy access to stellar apps, so they can focus on doing the job, not looking for the tools.

As the product and the team itself keep evolving, we are looking for a Product Writer to help us achieve our ambitious goals and make our product even better.
This position requires high versatility and involves both UX and blog content writing tasks. We expect to find a responsible, proactive writer ready to face new career challenges and grow with us.
If it sounds like you, then look no further — this is the right job for you.

Please, apply by sending us your CV and portfolio.

In this role, you will:

  • Write interface copy for the Setapp desktop app (buttons, pop-ups, sign-up flow, onboarding, etc.)
  • Create content for the desktop app (e.g., tutorials and how-tos )
  • Write articles and posts for the Setapp blog (example)
  • Closely collaborate with the team of Product Designers and Analysts, Marketers, PM and PMM, etc.

Skills you’ll need to bring:

  • Impeccable English
  • 3-4+ years of experience as a Product Writer
  • Experience writing UI copy and any kind of product descriptions
  • Experience writing content for blogs
  • Essential experience with Sketch and/or Figma
  • Basic knowledge of SEO principles

As a Plus:

  • Experience with macOS
  • Basic knowledge of analytical tools, experience with metrics

What we offer:

  • We are a Ukrainian company, and we stand with Ukraine against russian aggression
    We maintain workplaces and salaries for the mobilized employees and provide financial support to employees or their families affected by the war. You can read more about it here.
  • Hybrid work model
    It’s entirely up to you whether to work remotely or at the hub. If you decide to mix it, our Kyiv headquarters (HQ), which works as a coworking space, is open around the clock, following all health and safety measures. We're also renting space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs related to renting a coworking space in another city.
  • Your health always comes first
    We guarantee Covid-19 insurance starting on your first working day. After you complete your trial period, we cover 100% of the medical insurance cost for you and 50% for your dependents. We also cover dental and massages and offer a 50% refund for psychotherapy.
  • Flexible working hours
    You can choose working hours comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
  • Office designed for people (and pets)
    Our office has it all. A spacious workplace with enough room for sitting up, laying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with breakfasts, coffee, and snacks. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
  • Space to grow both professionally and personally
    Whatever your dreams and aspirations are, we got you. Generous education budget, annual development reviews, free English and public speaking classes, and regular tech talks. We also offer personal coaching with organizational coaches.
  • Teams we are proud of
    We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
  • Time-off policy that covers life’s needs
    20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on what you are passionate about and it’s not a MacPaw Core Business), personal time day-offs designed to help you take care of essential matters in your personal life, parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
  • Cafe and fresh daily lunches
    There are plenty of yummy options for everybody. But... You *have* to try our ricotta cakes. Seriously. They’re unbelievable.
  • Join social initiatives with MacPawCares
    MacPaw participates in numerous charity projects across many fields, and you are welcome to jump in and spend up to 3 working days per year making the world a better place.

Meet a fellow MacPawian

Tetiana Leheida
Q: The worst thing a copywriter could do...
A: Is to write. Although most people think copywriting is all about putting words together, it’s really the last thing you want to do to create a meaningful copy. I usually spend about 80% of my time reading and outlining. Only 20% is writing. If you can think clearly and know the language, writing is pretty straightforward, so you don’t have to focus on it. Thinking is what matters the most. If you want to dive a bit deeper into the topic, Ann Handley has some brilliant ideas on it in her “Everybody Writes.”

Tetiana Leheida

Creative Copywriter

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