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  • Marketing
  • Kyiv, Ukraine

Senior Influencer Marketing Specialist for Setapp

  • Remote available
  • Full Time
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MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.

At MacPaw, we believe humans and technology can reach their greatest potential together. 

MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

Job Description Icon

And now, we are seeking a Senior Influencer Marketing Specialist who is into both marketing and communications. Who believes in product storytelling and bringing this story to the market through people who can tell it. Who hears „influencer marketing campaign” and thinks, „That’s my thing!”.

We are looking for someone who is not afraid to go beyond conventional advertising to develop high-performing campaigns and reach top target prospects. Your goals will include end-to-end planning and creating the influencer marketing campaigns for the Setapp product: sourcing, vetting, managing, and all related logistics.

Setapp is MacPaw’s subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks that cover such categories as productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.

You will play a critical role in supporting the product’s marketing strategy, focusing on brand awareness and user acquisition campaigns.


In this role, you will:

  • Organize and manage influencer marketing campaigns
  • Negotiate strong partnerships with influencers, ambassadors, and content creators to build a new partnership pipeline
  • Identify and cultivate new influencers and new channel expansion opportunities to reach our target customers and extend our reach
  • Be instrumental in creating captivating and unboring integrations
  • Review videos, images, and other media to ensure complete accuracy and fulfillment of contractual obligations.
  • Create weekly, monthly, quarterly, and annual reports and forecasts for campaigns
  • Drive efficient performance and budget spending vs. aggressive growth and ROI targets
  • Analyze historical and current data to optimize influencer content direction, strategy, and value
  • Look for new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Skills you’ll need to bring:
  • 5 years of experience in marketing, 3+ years of them - in influencer marketing
  • Advanced level of English
  • Work experience with Western markets (preferably with USA)
  • Strong grasp of current marketing tools and strategies
  • Experience in leading integrated digital marketing campaigns from concept to execution.
  • Network of influencers
What We Offer Icon

What We Offer

  • ‎We are a Ukrainian company, and we stand with Ukraine against russian aggression
    • We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
  • Hybrid work model
    • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We also rent space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs of renting a coworking space in any other city. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
  • Your health always comes first
    • We guarantee life insurance starting on your first working day. Besides, we cover 100% of your medical insurance costs and 50% for your dependents. We also cover dental and massages and offer a 50% refund for psychotherapy.
  • Flexible working hours
    • You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
  • Space to grow both professionally and personally
    • Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
  • Teams we are proud of
    • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
  • Office designed for people (and pets)
    • Our office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
  • Time-off policy that covers life’s needs
    • 20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
  • Join social initiatives with MacPawCares
    • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.

Here's how we hire

Steps may differ depending on the position, but this is our usual hiring process.

  • 01
    Introduction Call

    Introduction Call

    We’ll tell you about the role and MacPaw and ask you to tell us about your experience and aspirations.

  • 02
    Skills Assessment

    Skills Assessment

    This step may include additional interviews and/or test tasks to figure out whether your skills match the requirements for the role.

  • 03
    Final Interview

    Final Interview

    We want to learn more about you as a person and your approach to life. That’s also a great place for you to ask more about us.

  • 04
    Reference Check

    Reference Check

    We will ask you to share the contacts of up to 3 people you worked with for a quick reference check.

  • 05
    The Decision

    The Decision

    We love telling the good news and are ready to give you feedback if things don't work out.

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