MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
For This Role
We are looking for a senior SEO specialist with successful experience developing and implementing SEO strategies who is responsible for the results. In this role, you will influence product metrics, have the opportunity to choose different approaches, and collaborate with specialists across the marketing team or even with analysts and developers. It’s an incredible opportunity to develop your skills in a competitive market.
You’ll join CleanMyMac, an all-in-one package to awesomize your Mac. It cleans megatons of junk and makes your computer run faster, just like it did on day one. It scans the entire macOS, removes junk and malware — everything from system junk to iTunes copies — and frees gigabytes of space on your Mac.
In this role, you will:
- Define product SEO strategy, create and execute the marketing SEO plans, validated with PM/PMM
- Develop bottom-up forecasts and budgets for SEO needs, agree with the PMM, and manage budget execution following the product/marketing goals
- Design reporting environment and structure to capture the current state of SEO activities and their effectiveness, create tools/scripts to automate ongoing operational analytics and ensure its timely delivery, based on analysis, identify reporting gaps and form requests to Data Science services to cover it
- Define and execute on-page SEO activities
- Manage off-page optimization activities such as developing and implementing a link-building strategy, auditing it, and adjusting if needed to gain trust from search engines and reporting on performance
- Define technical SEO activities
- Perform competitor research and competitive analysis to gain content and improvement insights for our website; adapt strategies accordingly
- Conduct keyword research using various tools; perform ongoing keyword discovery, expansion, and optimization; improve existing and generate new keyword ideas to improve search results
Skills you’ll need to bring:
- Extensive experience in successfully developing and executing SEO strategies aligned with business goals
- Proficient in keyword strategy and content marketing
- Strong technical SEO skills
- Experience in optimizing sites for English-speaking regions
- In-depth experience with website analytics tools
- Familiarity with SEO tools including, but not limited to Google Search Console, Screaming Frog, and Ahrefs
- Competent in A/B testing for SEO
- Advanced off-page SEO skills, including planning and executing white-hat link-building techniques like guest posting, digital PR, and HARO; as well as competitor backlink analysis
- Proficient in using Ahrefs, and Majestic to analyze and replicate successful link-building strategies
- At least an upper-intermediate level of English and fluent Ukrainian
As a plus:
- Experience with video content & image SEO (optimizing images, YouTube, and video content for search engines)
- Other international regions
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
