Senior SMM Specialist / Lead

  • Kyiv
  • Full Time

We are looking for a Social Media & Community Manager to join the MacPaw team.

The main goal for you would be to design an effective long term social media marketing strategy for one of our products, create a marketing plan, and implement its execution. 

Responsibilities

  • Design an effective social media strategy to grow overall audience and engagement across different platforms for one of our products
  • Create and implement a marketing plan to meet the business objectives and to drive leads that deliver sales
  • Social media marketing campaigns performance forecasting, running and results monitoring
  • Generate unique and engaging content regarding product and product-related topics (including Instagram stories, Quora, Reddit, etc.)
  • Drive and lead conversations regarding product related topics in our community across different platforms
  • Drive discussions and help to get user’s insights from one of our products active users loyal community
  • Build relationships with influencers and approach them to contribute to the community
  • Conduct regular analysis of the audience, competitors, trends, and suggest new ways to reach our target audience
  • SMM Team management, including team formation (in case of necessity), creating an effective Team’s workflow and implementation of ongoing improvements into work processes

Requirements

  • 3 years in digital marketing or digital marketing function within a B2C company, 2 years in SMM role
  • Strong understanding of SMM and community creation best practices
  • Impeccable grammar and writing skills - in English, Russian and Ukrainian
  • Experience in creating various types of content such as video, infographics, guides, etc.
  • Passion for creating great content and research new opportunities
  • Good time-management skills for dealing with many SMM platforms at once
  • Experience with Google Analytics and working with marketing metrics
  • Experience in applications promotion across social media platforms

As a Plus

  • Experience in SaaS business
  • Experience in team management
  • Photoshop and/or Sketch skills 

Meet a fellow MacPawian

Igor Degtiarenko
Q: What’s the most exciting part of your job?
A: Seeing how your intuitive understanding of a user’s mind translates into spikes in Google Analytics. Also, I love how my Mac's keyboard feels, seriously.

Igor Degtiarenko

Creative Copywriter

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      We will take a look and get back to you if it looks like you’re a fit. Good luck!