Cookies Policy

Updated October 17, 2024

Date: October 16, 2024

Introduction and who we are

Our MacPaw website uses cookies (hereinafter “website” or “site”). Insofar as those cookies are not strictly necessary for the provision of online services, we will ask you to consent to our use of cookies when you first visit our website.

This cookie policy aims to give you information on how MacPaw (“MacPaw”, “Company”, “we”, “us”, “our”) collects and uses cookies and other tracking technologies when you run this website (referred to together from this point forward as “Cookies,” unless otherwise stated). 

Company’s details:

MacPaw Way Ltd.; Registered address: 6 Maximou Michailidi Str, Maximos Plaza Tower 3, 1st floor, Flat/Office 101, 3106, Limassol, Cyprus, Reg.No: 428214

support@macpaw.com

What are cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Cookies that are required for the website to operate properly are allowed to be set without your permission. All other cookies need to be approved before they can be set in the browser.

We may use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status.

We use both session and persistent tracking technologies. Tracking technologies (e.g., Cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).

We use first and third-party cookies. First party cookies are used and controlled by us to provide services. Third-party cookies are controlled by third-parties, mostly for advertising and analytics purposes.

Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

What Cookies do we use and how to adjust cookies

You have the choice whether to accept the use of Cookies and we have explained how you can exercise your rights, below.

Cookie Consent Management Tool: We use CookieYes tool for this website to inform users about the use of cookies and other technologies and to obtain their consent, if necessary, to their use and to the processing of their personal data through these technologies, to manage and document. This is necessary in accordance with Article 6 Paragraph 1 Sentence 1 Letter c) GDPR in order to fulfill our legal obligation in accordance with Article 7 Paragraph 1 GDPR to be able to prove the consent of the users. CookieYes is an offer from the provider CookieYes Limited (3 Warren Yard Warren Park,  Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom, company number 13074037, VAT  number GB381305513). CookieYes stores information about the categories of cookies used within our online offering and whether users have given or withdrawn their consent to the use of the individual categories. The data is stored in a cookie (so-called opt-in cookie) in order to be able to assign the consent to a user or their device. The duration of storage of the consent is up to 13 months. Here, a pseudonymous user identifier is created and stored with the time of consent, information about the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used. 

Specific cookies used: Users can find details about the cookies used within our online offering, in particular information about the type and functionality of the cookies, the storage period and the respective provider, in the CookieYes Consent Banner.

Please note that you can always change your cookie preferences any time by clicking the “cookie” button at the bottom of the webpage. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

You can configure your browser to decline some or all non-strictly necessary cookies, or to ask for your permission before accepting them. Please note that by deleting cookies or disabling cookies, you may be unable to access certain areas or features of our website. For more information on how to adjust or change your browser settings, visit www.allaboutcookies.org.

We use the following cookies categories, for the following purposes:

(a) Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

(b) Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. 

(c) Functionality

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

(d) Advertisement 

These cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Cookies that are required for the website to operate properly are allowed to be set without your permission. All other cookies need to be approved before they can be set in the browser.

WHAT TECHNOLOGY WE USE TO PRESERVE YOUR PRIVACY

We preserve your privacy when we collect cookies for our internal analytical purposes. We have developed our own analytics data module that removes any personal data and personal identifiable Information when you do not provide with consent (including Google clientid, Google gclid) and replaces it with random identifiers that can not be directly linked to you, so that we gather only aggregated information. 

What cookies are stored by service providers 

Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

We use Google Analytics on our website. Google Analytics gathers information about the use of our website by means of cookies. The information gathered is used to create reports about the use of our website and send analytical events about your use. We also use Google analytics to learn and understand your usage experience and present you with most relevant advertisement according to your user profile. We also use Google DoubleClick ID to present you relevant advertisement. You can find out more about Google's use of information by visiting Privacy Policy. The cookies categories are: Performance, Functional, Analytics, Advertisement. 

We use Bing Ads on our website. Bing Ads is an advertisement campaign, provided by Microsoft. The information is used to provide you with relevant advertising and website analytics. To find out more about how Microsoft uses personal data generally, see the Microsoft Privacy Statement and Statement on cookie files and similar technologies. The cookies categories are: Advertisement

We use a Facebook pixel on our website. Using the pixel, Facebook collects information about the users and use of our website. The information is used to personalize Facebook advertisements and to analyze the use of our website. To find out more about the Facebook pixel and about Facebook's use of personal data generally, see the Facebook cookie policy and the Facebook privacy policy. The Facebook cookie policy includes information about controlling Facebook's use of cookies to show you advertisements. If you are a registered Facebook user, you can adjust how advertisements are targeted by following the Instructions. The cookies categories are: Analytics, Functional, Advertisement. 

We use a YouTube pixel on our website. YouTube cookies are placed on your devices when you visit this website page where there is a YouTube video.  This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites and to measure bandwidth, as well as to store your consents.  YouTube is owned and operated by Google. You can find out more about Google's use of information by visiting Partners page and you can review Google's privacy policy. The cookies categories are: Functional, Analytics. 

We use LinkedIn pixel on our website. LinkedIn cookies are placed for providing advertisement campaigns, in particular, campaign name, that is used on website to provide you with discounts; we also use LinkedIn cookies for analytics. You can find more about LinkedIn use of information by visiting LinkedIn Policy. You can learn more about LinkedIn privacy statements by visiting Privacy Policy. The cookies categories are: Functional, Analytics. 

We also use TikTok and Twitter social media pixels. Twitter social media pixels collect information about advertisements preferences and store information about how users use the website for tracking and targeting. TikTok sets cookies to track and improve the performance of advertising campaigns. You can learn more about TikTok privacy statement by visiting Privacy Policy page. You can learn more about Twitter privacy statement by visiting Privacy Policy page. The cookies categories are: Advertisement, Functional

We use VWO (Wingify Software Private Limited 1104, KLJ Tower North, Netaji Subhash Place, Pitampura, Delhi, India) for Site optimization and testing, as well as analyze your behavior. To find more, follow our Data Protection Addendum with VWO. The cookies categories are: Functional, Analytics, Advertisement, Performance.

We use ImpactRadius (Impact Tech, Inc. 223 E. De La Guerra Street Santa Barbara, CA 93101) to manage and optimize our affiliate marketing programs, analyzing affiliate performance, ensuring accurate compensation and performance analysis. The vendor’s security and privacy commitments can be found here. The cookies categories are: Advertisement, Performance, Functional

We use Hotjar (Hotjar Limited; Registered Office: Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta) for measuring and analysis of your behavior when using Site, as well as  improve your overall experience with our Site and products. To find more, follow our Data Processing Agreement

How you can manage cookies settings

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

Chrome;

Firefox;

Opera;

Internet Explorer;

Safari;

Edge.

Please be aware that blocking all cookies will have a negative impact upon the usability of this website, and its certain functionalities may not be available for you.

How long will we store your cookies

Cookies will be expired according to the retention schedules set forth in CookieYes Consent Banner. 

How to contact us

If you have any further questions and/or comments, please Contact us.

Can’t find the answer to your question?

Contact us and we’ll get back to you as soon as we can.

Contact Us