We are here to announce an exciting achievement — CleanMyMac’s “The revenge of the junk” campaign has won another award! Our Junkman prank became a Gold Honoree in the Shorty Social Good Awards in the Environment & Sustainability category. This is a huge accomplishment for our team and Bang Bang Family production company, which collaborated on the campaign.
The Shorty Social Good Awards
This is the 5th year the Shorty Social Good Awards have been honoring individuals and organizations producing impactful content on social media. Usually, the winners and honorees are announced at the annual awards show in NYC, but this year’s event was held online.
The panel of judges comprised the members of the Real-Time Academy of Short Form Arts & Sciences, including Ogilvy Vice President of Social Change Kate Hull Fliflet, Owner and CEO at Black Girls Run Jay Ell Alexander, Director of Social Impact at MTV, and more.
Disney, HBO, BMW, Mastercard are among other winners of the Shorty Awards.
How “The revenge of the junk” campaign went viral
Back in 2019, we launched #CleanMyCity and initiated a series of urban cleanups. To promote the project and draw public attention to the increasing littering problem, we created Junkman — the scary and vengeful pile of trash that gets back at everyone who litters. The Junkman inspired people to take action: 14 companies picked up our anti-littering challenge and managed to clean 17,640 kg of litter off the city streets.
The Junkman video got over 8 million views throughout the internet and is still very popular. We are very proud to receive the Shorty Awards Gold Distinction — this achievement has again reminded us that good deeds should never stop. We need to take care of our environment and fight junk: both the digital and the real one lying on the streets.
