Our authors

Artem Risukhin

Content writer

I'm a content marketer and UX writer. This background helps me see language as part of the communication process, not a mere tool. My goal in writing is to guide, clarify, and convey, always aiming to make digital interactions smoother and more human. At MacPaw, I've been working across product and content teams to shape how apps communicate, from interface microcopy to blog content. Filter coffee, obscure music picks, and books that make you ponder inspire me and refill my creative energy. I like diving into the world of observation and exploring apps. This introspective journey helps me stay curious, notice details, and think about users as people, not personas or archetypes. Good writing starts with empathy and ends with clarity. I tend to relate a lot to what Jack Kerouac famously wrote about words. That's something that I'm constantly after and hope to reach one day.