At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide.
We believe humans and technology can reach their greatest potential together.
By blending high engineering standards, thoughtful design, and practical AI, we are rethinking how people interact with their devices and shaping the daily tech routines of the future.
Working at MacPaw means owning outcomes, not just tasks. We build for global scale from day one, giving you the trust, freedom, and room to experiment. In our team, we challenge ideas directly, support each other genuinely, and build software that makes a meaningful difference — both in the tech world and beyond.
For This Role
We are looking for a Brand Marketing Manager who will develop and execute Setapp’s brand strategy, run multi-channel campaigns, and lead a small team.
Two audiences matter here. First, our customers — macOS/iOS users looking for great apps. Second, our partners — the developers who bring their apps to Setapp. You'll build the brand for both, including activating developer communities. You'll also help keep branding consistent across the wider MacPaw ecosystem.
Setapp is MacPaw’s software marketplace for Mac and iOS users. It provides access to 360+ quality apps and AI models across dozens of categories. It is also a distribution platform that allows developers to monetize their apps.
Please include a portfolio of brand or marketing projects with your CV, describing your role, responsibilities, and impact in each of them. A portfolio is required for your application to move forward to the next stage.
In this role, you will:
- Own Setapp's brand strategy end-to-end — define target audiences, track trends and competitors, and grow brand awareness, perception and reputation
- Turn brand goals into multi-channel campaigns (PR, influencers, SMM, events) and manage their performance
- Build bottom-up forecasts and budgets, and own spend against brand goals
- Set up reporting that shows campaign impact, and adapt strategy based on it
- Deliver ongoing analytics to the teams that need it
- Lead internal specialists and external agencies/freelancers — prioritise, assign and sign off on their work
- Run customer-behavior research to surface insights that sharpen the brand strategy
Skills you’ll need to bring:
- Goal setting and strategic planning: proven ability to translate high-level business and marketing goals into actionable brand strategies with measurable goals
- Multi-channel campaign management: experience in designing, launching, and evaluating complex campaigns that use the powers PR, social media, influencers, and events simultaneously. Cross-functional collaboration experience is a must
- Budget management. Experience in developing bottom-up forecasts, managing strict budgets, and assessing spend efficiency on a monthly and quarterly basis
- Data-driven decision making: high proficiency in brand analytics, understanding both behavioral and perceptual metrics. The ability not just to analyze data but to derive insights to guide brand strategies
- Team management: proven experience in managing and motivating teams of diverse professionals, setting clear objectives, conducting performance reviews, and fostering professional growth
- Partner relations improvement: experience in building and maintaining professional communities (for example, developers), with a proven track record of community activation management
- Solid understanding of evidence-based marketing and brand growth strategies, familiarity with CEP, JTBD, and mental and physical availability approaches
As a plus:
- Strong negotiation skills for handling contracts with freelancers and agencies, ensuring quality delivery and cost control. Agency experience is a plus
- Cases of vendor acquisition for the marketplace, with both long and short-term effects
- Experience handling creative brand activations (events, short-term campaigns, PR activations) in the English-speaking markets
- Experience in managing rebrandings, brand partnerships, or brand ambassadorships with measurable results for the brand
- Market research proficiency: ability to order, interpret, and apply diverse market research (such as customer behavior and brand health measurement) to inform the brand roadmap
- Hands-on experience with analytical tools (e.g., Looker Studio, Tableau, Google Analytics 4) and project management software (e.g., Asana, Jira) used by your internal teams
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
