Inspiring others with good deeds

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A place where good deeds never end

#MacPawCares is how we give back to the community. Since its launch in 2018, we have helped to shape a better world in many ways: from boosting Ukraine’s sustainability effort, helping people in need, and saving animals to fostering local tech talent, promoting diversity, and so much more.

Since February 24, 2022 – when russia launched its full-scale invasion of our home – we have focused on helping those who defend us and people affected by the invasion with the MacPaw Foundation.

MacPawCares in Facts and Figures

Truth be told, no website section can contain all the warmth that #MacPawCares brought to life. Luckily, we have some facts and figures to give you an idea of what we’ve done so far.


trees Planted around Kyiv

1,500 kg






Launched a corporate charitable foundation

MacPaw Foundation helps us do charity more effectively

Developed a recycling app

Sort is a mobile app that helps with day-to-day recycling

We reached Antarctica

Well, sort of. We provided Ukraine’s Antarctic Vernadsky Research Base with crucial tech for their scientific work.

Social Impact Review

Explore MacPaw's commitment to a sustainable future with our CSR efforts detailed in our Social Impact Review

Explore Report

Good deeds, on a timeline

  • 2009- 2017

    For MacPaw’s 10th anniversary, we decided it was time to find a home for our good deeds. That’s how #MacPawCares was born. Around the same time, we rolled out Sortuy, a free all-Ukrainian app for waste recycling.

  • 2018

    Things were moving wild and fast in our first years. But we kept doing all sorts of stuff to give back to the community: from supporting education programs to donating to animal shelters.

  • 2019

    Because of the team's enthusiasm for tackling social issues, the company decided 
to expand #MacPawCares into 
a full-fledged initiative to help the community, city, country 
and the environment. Since then, #MacPawCares has successfully implemented over 30 projects.

  • 2020

    Besides our #MacPawCares initiatives, corporate volunteering at MacPaw transformed into regular activities. For instance, 2 times per year, we organize Donor Day at the office. Macpawians could donate their blood and save someone's life. Also, the Christmas Elves initiative became a beloved tradition. Every year we grant more than 200 kids wishes.

  • 2021

    In 2021, #MacPawCares initiatives reached…Antarctica! We supported the Ukrainian Antarctic Akademik Vernadsky station and donated a satellite antenna for improving the internet at the Base. It took us 
a year to deliver the antenna 
to the station, but the result 
paid off.

  • 2022

    Since the full-scale russian invasion onset on February 24, 2022, MacPaw CSR programs have shifted its focus. Our corporate charitable fund MacPaw Foundation went public and we began to provide non-lethal assistance for those who protect us. We were extremely touched when our customers supported our foundation with their donations. 

  • 2023

    MacPaw Foundation continues to support Ukrainians who suffered from russian aggression. Furthermore, we resumed our #MacPawCares activities with 
a focus on inclusivity and educational projects

  • 2009- 2017

  • 2018

  • 2019

  • 2020

  • 2021

  • 2022

  • 2023

Standing up for Ukraine

On February 24, 2022, russia launched a full-scale invasion of Ukraine. Since then, the enemy has been shelling and bombing our cities with missiles, killing civilians every single day. We have shifted our focus since then to help protect our homeland and save the people of Ukraine from an illegal war of extermination. 

What we've done so far:
  • Supported our teams and their families
  • Launched TogetherApp to monitor the safety of our teammates in real-time
  • Donated to Ukrainian volunteers and nonprofits saving people’s lives
  • Made MacPaw’s ClearVPN app free for all Ukrainians and non-profits, activists, and journalists covering the Russian invasion of Ukraine or the issues of internet censorship
  • Made MacPaw’s CleanMyMac X free for all journalists covering the war
  • Launched SpyBuster, an app that counters russia’s cyberwarfare and protects everyone’s devices from russia-affiliated software.
Macpaw Logo
Macpaw Foundation LogoMaking a meaningful impact and saving lives

Due to our commitment to the declared total resistance, we shifted our focus. MacPaw Foundation intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.

About MacPaw Foundation

All Initiatives

Tech & Science

We can't imagine modern life without technology. That's the field our company works in and that's also the field we want to do good in. Few things give us greater inspiration than helping fellow scholars and promoting scientific achievements.

With our first Tech & Science project, we reached far to provide support for the researchers at the Vernadsky Research Base, Ukraine's station in Antarctica. This turned into a diverse and fruitful cooperation that continues to this day.

Two more of our projects focused on supporting scientists. We sponsored a First Robotic Competition team NeuraBl!nk #7851. This group of students was the first one to represent Ukraine at a major international robotics event. We also helped to produce a series of documentaries about female scientists working in different fields, so that girls who wish to pursue scientific careers can find their role models.

Last but not least, we partnered with Kunsht, a popular science magazine, to bring cybersecurity and data protection closer to the public.

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American Advertising Federation Mosaic Award

Bathtub Creative Campaign, implemented in partnership with Curiosity and PR Army, was honored with American Advertising Federation Mosaic Award. This award recognizes creative done on behalf of underserved, unrecognized, and disadvantaged communities

Partnership for Sustainability Award 2023

Inclusive class project implemented in partnership with Uklon and Mastercard was honored with Partnership for Sustainability Award from UN Global Compact. This award recognizes the projects promoting inclusiveness, quality education, cultural diversity, gender equality, and healthcare.

PRNEWS Platinum Awards 2023 shortlisted

Bathtub Creative was shortlisted for the 2023 PRNEWS Platinum Awards. Category: ACTIVISM/ADVOCACY CAMPAIGN

Bathtub Creative won GOLD AMEC Awards 2023

Category: Most effective planning, research and evaluation in the public and not-for-profit sectors

GOLD Effie Awards Ukraine 2023

Inclusive class project implemented in partnership with Uklon and Mastercard was honored with GOLD Effie Awards Ukraine 2023 Category: Positive Change – Social Good: Diversity, Equity & Inclusion.

MacPaw Cares, Always

For more feel-good stories and news, go to the MacPawCares website!