At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide.
We believe humans and technology can reach their greatest potential together. By fusing high engineering standards, thoughtful design, and practical AI, we rethink how people interact with their devices and shape the daily tech routines of the future.
Working at MacPaw means owning outcomes, not just tasks. We build for global scale from day one, giving you the trust, freedom, and room to experiment.
In our team, we challenge ideas directly, support each other genuinely, and build software that makes a meaningful difference — both in the tech world and beyond.
We’re looking for a Senior Digital Advertising Professional to join the team behind MacPaw's digital products and flagship software, reaching millions of users globally.
MacPaw is a software company that develops and distributes software for macOS and iOS. It creates applications designed to clean, optimize, and protect Mac and mobile devices, helping users maintain peak performance, secure their privacy, and keep their devices running smoothly.
As a Senior Digital Advertising Professional, you will take full ownership of driving new paid user growth and managing performance marketing budgets at scale across the organization. You’ll define, test, and coordinate multi-channel media strategies, lead creative testing frameworks, and independently validate emerging paid acquisition channels from hypothesis to go/no-go verdicts.
If you’re excited to help scale MacPaw's paid growth engine and unlock the next stage of customer acquisition across Tier-1 and global markets, we’d love to hear from you!
In this role, you will:
- Take full end-to-end ownership of driving new paid user growth at efficient CAC and target payback metrics.
- Build quarterly media-mix plans, allocate monthly budgets across platforms, and forecast long-term spend to hit defined user acquisition goals.
- Own the hands-on management and optimization of campaigns across Google Ads (PMax, Demand Gen, Search) and Meta Ads, leveraging automated and value-based bidding.
- Formulate hypotheses, design testing protocols, define success criteria, and deliver go/no-go decisions for new and emerging paid acquisition channels.
- Lead the creative strategy by running a structured testing framework and briefing in-house copywriters and designers for high-velocity ad creative production.
- Design holdout and incrementality tests, analyzing full-funnel metrics to evaluate true channel performance beyond standard attribution.
- Maintain clean data tracking integrity and signal setup (enhanced conversions, CAPI, Customer Match).
- Manage external agencies and contractors to maximize ROI and campaign performance.
- Actively apply AI tools and automated workflows to streamline competitor monitoring, search query insights, and ad optimization.
Skills you’ll need to bring:
- 5+ years of experience in paid acquisition / performance marketing, with 3+ years specifically in a B2C subscription or SaaS environment.
- Solid track record of owning business outcomes for desktop apps / B2C desktop products with a deep understanding of desktop acquisition funnels.
- Complete fluency in unit economics: CAC, LTV:CAC, payback periods, break-even ROAS, and contribution margin.
- Deep hands-on experience managing Google Ads (PMax, Demand Gen, Search) and Meta Ads using value-based and automated bidding.
- Strong background in media planning, long-term forecasting, and dynamic budget allocation across digital channels.
- Proven ability to run structured creative testing frameworks and brief/direct creative production teams.
- Autonomous, end-to-end channel ownership — from strategic hypotheses to final validation verdicts.
- Experience in agency and contractor management.
- High analytical proficiency to analyze full-funnel metrics, spot gaps, and develop data-driven hypotheses (A/B testing, statistical significance).
- Practical experience applying AI tools and automations in daily performance marketing workflows.
- Strong written and spoken English (B2+).
As a plus:
- Hands-on experience testing emerging ad channels (e.g., ChatGPT Ads).
- Comfort with clean conversion tracking and advanced signal setup (enhanced conversions, CAPI, Customer Match).
- Experience managing ad campaigns for mobile apps.
- Experience optimizing B2C web-to-desktop-app acquisition funnels.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
