MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.
Now, we’re entering a new phase of business growth and looking for an exceptional Head of Growth to build and lead this journey.
We’re establishing a brand-new Growth function at MacPaw to drive measurable business growth through scalable systems, experimentation, and innovative monetization strategies.
This role is an exciting opportunity to design and execute the company’s Growth Strategy from scratch. You will also build and lead the Growth department from the ground up, that will include a team of Growth Managers for each product, embedding them in cross-functional product teams, an Automation Team (responsible for A/B testing) and Pricing & Monetization specialists.
If the idea of building and managing a Growth function at MacPaw excites you, send us your CV - we`ll be thrilled to get to know you!
In this role, you will:
- Develop and execute a comprehensive company growth strategy aligned with business goals and vision.
- Partner with Product, Revenue, and Marketing functions to shape go-to-market and monetization strategies.
- Identify, prioritize, and quantify growth opportunities across all products and markets.
- Establish and manage the company-wide Growth Operating Model—including hypothesis backlog, experiment design, ICE/PIE scoring, and review cadence—to ensure disciplined, data-driven experimentation.
- Own Pricing & Monetization within defined guardrails: lead pricing experiments, maintain a unified pricing calendar, and quantify impact on ARPU, NRR, CAC, and LTV.
- Build and standardize Growth Playbooks (e.g., onboarding, bundling, referrals, win-back campaigns) and sunset underperforming approaches.
- Lead company-wide tracking, reporting, and communication of growth results through dashboards and executive reviews.
- Own and evolve the Growth tech stack (experimentation, CDP, CRM, AI tools), ensuring compliance and governance.
- Hire, mentor, and grow a high-performing team of Growth Managers and specialists.
- Oversee budgeting, planning, and performance management for the department.
Skills you’ll need to bring:
- 8+ years of experience in high-velocity consumer software or PLG (Product-Led Growth) environments.
- At least 4 years leading a Growth, Experimentation, or Monetization team.
- Proven record of driving impactful in-product and lifecycle experiments at scale.
- Deep expertise in experimentation design, data analysis, subscription monetization, and lifecycle automation.
- Hands-on experience with the growth tech stack: experimentation platforms, product analytics, CRM/CDP tools.
- Exceptional collaboration and stakeholder management skills across Product, Marketing, and Finance.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
