At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide.
We believe humans and technology can reach their greatest potential together.
By fusing high engineering standards, thoughtful design, and practical AI, we rethink how people interact with their devices and shape the daily tech routines of the future.
Working at MacPaw means owning outcomes, not just tasks. We build for global scale from day one, giving you the trust, freedom, and room to experiment.
In our team, we challenge ideas directly, support each other genuinely, and build software that makes a meaningful difference — both in the tech world and beyond.
We are looking for a visionary Head of PR who lives and breathes storytelling. Someone who can blend creativity with data and lead a talented PR team to shape how the world sees MacPaw and our products.
We are building an ambitious, AI-first ecosystem that will expand what people can do and help them achieve more. And you will be in charge of establishing and executing our communications strategy.
If you are passionate about tech, know how to navigate the global media landscape, and are excited about the future of AI-driven communications — we should talk!
In this role, you will:
- Shape the narrative — develop and execute a comprehensive global PR strategy for MacPaw and our products, aligning it with the company`s long-term vision and business goals.
- Build meaningful connections — cultivate strategic relationships with TIER-1 tech media, global journalists, and industry partners to expand MacPaw’s footprint.
- Lead with data — define a unified reporting architecture and KPIs for PR. You’ll use data-driven insights to measure success, optimize campaigns, and prove impact.
- Own the stage — identify, organize, and leverage key industry events globally to boost MacPaw’s recognition and build strong industry ties.
- Be the guardian of our reputation — oversee our public image across key global markets, crafting clear messaging and proactively managing reputational risks.
- Innovate with AI — drive the integration of AI tools within our PR workflows, establishing high-level frameworks to make our communications faster, smarter, and more efficient.
- Manage resources — oversee PR budget planning and allocation to ensure maximum impact and operational excellence.
- Empower the team — mentor, coach, and grow a team of talented PR professionals. You’ll set clear goals, foster accountability, and support their career journeys.
Skills you’ll need to bring:
- 5+ years of experience in corporate brand marketing or PR, with a strong background in the global tech industry.
- Proven experience in building successful global PR campaigns.
- Deep understanding of media relations.
- A solid understanding of consumer behavior and the ability to turn data into actionable strategies.
- Exceptional collaboration and communication skills, with a natural ability to work cross-functionally and inspire people.
- Proven experience managing a high-performing PR teams.
As a plus:
- Hands-on experience using LLMs and AI agents to supercharge your daily workflows.
- Understanding of Generative Engine Optimization (GEO) and how AI search is changing the future of PR.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
