MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We’re looking for a Senior SEO Professional who’s excited about AI, automation, and where search is headed next. You’ll take the lead on our organic visibility - from Google to ChatGPT and beyond by building systems, optimizing for platforms, and scaling what works.
You’ll join Setapp - a subscription-based app service for macOS and iOS. It provides access to 250+ Mac and iOS apps for daily tasks covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
If you’re eager to shape the future of search across Google and next-gen platforms like ChatGPT and Perplexity — and build scalable systems that drive lasting organic growth — we’d love to hear from you!
In this role, you will:
-
Own and grow SEO strategies across Google, AI Overviews, ChatGPT, and other platforms
-
Define product-led SEO strategy, execute SEO plans, and validate with Content Marketing Manager and PMM in alignment with the customer journey and product marketing strategy
-
Build scalable SEO systems and frameworks that support long-term growth
-
Design, review, and optimize website architecture for crawlability, internal linking, semantic relevance, and topical authority
-
Define and execute on-page, off-page, and technical SEO activities, including content relevancy, structured data, Core Web Vitals, and link-building strategies
-
Use tools, scripts, and automation to improve research, performance tracking, content workflows, and optimize repetitive SEO tasks
Skills you’ll need to bring:
-
3+ years of hands-on SEO experience with measurable impact
-
Strong in both keyword strategy and technical SEO
-
Experience using AI tools like ChatGPT, Claude, and SEO-focused automation platforms
-
Skilled with tools like Ahrefs, Screaming Frog, Google Analytics, Search Console, etc
-
In-depth experience with website analytics tools
-
You’re independent, proactive, and not afraid of testing bold ideas
-
At least an upper-intermediate level of English
As a plus:
-
Experience with programmatic SEO or scaling large content libraries
-
Background in SaaS SEO
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
