MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We’re looking for a User Acquisition Manager to drive growth for CleanMyPhone.
CleanMyPhone is an app (available on iPhone and iPad) powered by AI that helps trim chaotic photo clutter and clean up storage.
In this role, you’ll take ownership of building and optimizing user acquisition strategies across global markets, with a particular focus on Meta performance marketing. You’ll have the opportunity to shape the entire funnel — from setting up analytics and tracking frameworks to managing large-scale media budgets and ensuring a positive ROMI.
This is an ideal position for a mature, independent specialist who can not only generate bold ideas but also implement them end-to-end — driving the product’s growth and launching it into new heights. You’ll be in a role where your decisions directly impact the product’s success and scale.
If this sounds like your next big challenge, we’d love to hear from you — send us your CV and let’s build CleanMyPhone’s growth story together!
In this role, you will:
- Conduct audit and optimize the user acquisition funnel, prioritizing high-impact improvements
- Evaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics
- Own Meta performance marketing end-to-end (campaign creation, briefing, performance analysis, etc.) and be fully accountable for the channel’s ROMI
- Build analytics infrastructure from scratch, set up and optimize marketing analytics tools and tracking systems, and build frameworks to calculate unit economics
- Generate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance
- Monitor and analyze campaign performance using key metrics (CPA, CAC, ROAS, ROI, CTR, CR, etc.)
- Collaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages
- Effectively manage and optimize large media budgets across Tier 1 GEOs and other markets
- Provide regular performance reports, identify trends, and share optimization insights
Skills you’ll need to bring:
- 4+ years of experience in user acquisition/performance marketing with a focus on subscription-based mobile applications, Tier 1 markets
- Successful track record of launching and managing Мета Ads campaigns for a new-to-market product in a metrics-driven environment
- Proven track record of effectively optimizing performance metrics (CPI, CPA, CAC, ROMI, etc.) to meet business objectives
- Strong understanding of user funnel, marketing and product metrics (e.g. CAC, LTV, retention metrics, cohort analysis)
- Experience with conversion rate optimization, and funnel analysis
- Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests
- Hands-on experience with advanced marketing analytics tools (e.g. AppsFlyer, Amplitude, Mixpanel, Google Analytics)
- Proven track record of effectively managing big marketing budgets
- Ability to think creatively and develop innovative strategies to attract new users
- Excellent communication skills, with the ability to collaborate effectively across teams
- Results-oriented mindset with high level of autonomy and responsibility
- Stay up to date with industry trends and continuously look for growth opportunities
- Intermediate or higher English proficiency (written and spoken)
As a plus:
- Experience launching products from scratch and driving their growth in Meta ads
- Experience working with TikTok Ads, Google Ads and other advertising networks to scale user acquisition
- Experience working with LATAM region
- Understanding of UX/UI design principles
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
