MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
But behind every great product is a culture that empowers people to do their best work.
Right now, our employer brand is strong, and it needs a new boost. We have the culture, the values, and the stories - we just need the visionary to connect the dots. As our Head of Employer Brand, your primary mission will be to take these pieces and build a unified, high-impact global employer brand strategy from the ground up.
You will translate MacPaw’s core values and EVP pillars into compelling employee and candidate experiences, positioning us as a global employer of choice for Ukrainian talents while nurturing a deep sense of belonging within our team.
Are you the visionary leader we're looking for? Help us shape how the industry sees MacPaw and how macpawians experience our culture every day. Apply now to lead our Employer Brand & Communications team and take our global presence to the next level!
In this role, you will:
- Define and lead MacPaw's global Employer Brand strategy. Own the employer value proposition (EVP), ensuring it is activated consistently across all channels.
- Lead Internal Communications. Develop and govern the internal communications strategy; ensure employees are informed, engaged, and connected to MacPaw's mission and values through clear, human-centered messaging.
- Own External Communications and Employer brand PR. Build and manage MacPaw's reputation as an employer of choice through media relations, thought leadership, awards, and employer brand PR, amplifying MacPaw's story to target talent audiences.
- Lead Recognition & Engagement programs. Design and evolve company-wide recognition frameworks and engagement initiatives that reinforce a culture of appreciation and belonging.
- Own Company Events strategy. Define the events portfolio (all-hands, team events, external job fairs, community activities) and ensure each event delivers meaningful culture and brand impact.
- Drive Talent Attraction initiatives. Partner with Talent Acquisition to build a compelling candidate journey - from career site to job fairs to social presence - aligned with the EVP.
- Build the Sense of Belonging. Champion inclusion and belonging through programs, rituals, and communications that make every macpawian feel seen and valued.
- Manage the Team: onboard, mentor, manage performance, and grow the skills of your team members. Own budget planning and headcount for the function. Set operational goals and delegate work plans to directs.
Skills you’ll need to bring:
- 7+ years of experience in Employer Brand, Internal Comms, or HR Marketing, with 2+ years in a leadership role in the IT industry.
- Proven experience in developing and executing employer brand strategies that aren`t just about perks, but about authentic, human-centered storytelling that resonates both internally and externally.
- Hands-on experience with social media, media campaigns, and employer brand messaging.
- Excelling at seeing the big picture, taking fragmented initiatives, and weaving them into a cohesive, impactful strategy.
- Excellent storytelling, copywriting, and content creation skills.
- Hands-on experience with social media, media campaigns, and employer brand messaging.
- Proven track record of managing and inspiring teams, balancing high empathy with operational accountability.
- English proficiency: Advanced.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
