MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We’re looking for a Middle Marketing Designer to join the team behind Setapp, MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps.
As a Marketing Designer, you will take ownership of the visual communication across various channels for Setapp. You’ll define, test, and coordinate visual styles for marketing campaigns, social media communications, presentations, and digital ads.
If you’re excited to drive the evolution of a globally recognized platform and scale its marketplace ecosystem in an AI-first environment, we’d love to hear from you!
In this role, you will:
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Craft engaging visual assets for daily communications and major marketing campaigns across social media, web pages, and digital advertisements.
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Create unique 2D illustrations following our established internal style guide to support landing pages, in-app articles, and promotional materials.
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Develop distinct sub-identities and visual themes for specific marketing campaigns tailored to various target audiences.
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Integrate advanced AI tools (such as Midjourney, Nano Banana, and GPT models) into your daily design workflow to generate visual assets for communications and optimize processes.
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Collaborate directly with cross-functional teammates, channel owners, and stakeholders, including influencer managers, content leads, and social media managers.
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Present and defend your design decisions clearly to the team and stakeholders.
Skills you’ll need to bring:
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3+ years of experience as a Marketing or Graphic Designer with a strong portfolio showcasing diverse marketing assets and digital designs.
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Strong proficiency in Figma as the primary tool for conceptualization, design, and execution.
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Solid experience in creating high-quality 2D illustrations and adapting to an established brand style guide.
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Active interest or hands-on experience in using AI design tools and a strong willingness to explore new AI-driven workflows.
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Ability to manage design tasks independently from initial brief to final delivery, including asking proactive clarifying questions when requirements are fluid.
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High level of English proficiency (Advanced) to communicate effectively with the team.
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Strong collaboration skills and comfort working in a cross-functional team environment.
Nice-to-have skills:
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Experience working within a product company or building a long-term brand identity.
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Agency background with strong expertise in developing diverse creative campaign concepts.
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Basic or intermediate motion design and animation skills.
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Familiarity with 3D design or 3D illustration tools.
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Landing page creation skills (Framer, Webflow).
Please note: It is essential to include a link to your portfolio with your application, as a portfolio review is the very first stage of our screening process.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
