MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.
We’re looking for a Product Marketing Manager to join the team behind Eney, a brand-new product just beginning its journey.
Eney is a Computerbeing (or AI assistant) designed to change how Mac users interact with their devices. It helps them stay organized, automate routine tasks, and focus on what matters most.
As a Product Marketing Manager, you will take ownership of Eney’s market launch and growth, shaping how the product reaches and resonates with early users. You’ll define and test positioning, messaging, and value propositions for key target audiences, develop go-to-market strategies, and coordinate creative and performance marketing efforts to drive adoption.
If you’re excited to lay the foundation for Eney to become a trusted, high-impact productivity companion for Mac users, we’d love to hear from you!
In this role, you will:
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Implement and adapt the product marketing plan to enable the product to launch fully on the market, translating the product vision into actionable marketing initiatives
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Identify early target audiences, uncover their key pain points, and define, test, and iterate value propositions, positioning, and messaging to ensure it resonates and aligns with customers and the product vision
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Plan and execute early product releases, campaigns, and creative assets across channels, balancing performance marketing with brand consistency
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Set up early-stage funnels, tracking, and KPIs to monitor acquisition, activation, engagement, and retention, and optimize based on data
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Collaborate with Product and Revenue teams to support monetization experiments, testing flows, and revenue-driving initiatives even before full-scale sales
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Build, hire, and lead a high-performing marketing team from scratch, including onboarding, mentoring, and establishing operational workflows
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Take ownership of budget planning, allocation, and operational management to ensure resources are aligned with priorities and goals
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Drive experimentation and iteration across positioning, channels performance, creatives, and funnels, adapting quickly to changes and emerging insights
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Maintain a high degree of autonomy, ownership, and accountability, making informed decisions and leading initiatives hands-on in a fast-moving, early-stage product environment
Skills you’ll need to bring:
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4+ years of experience in Product Marketing within B2C SaaS products in Tier-1 markets
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Proven experience in growth and optimization of performance metrics such as CAC, CPA, LTV, ROMI, and traffic
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Ability to build and execute clear go-to-market strategies, including value proposition development, product positioning, and differentiation in competitive landscapes
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Hands-on experience launching new digital products or features from zero to scalable growth
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Deep understanding of AI-driven products, including fundamentals of machine learning, LLMs, APIs, and data models
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Deep understanding of user funnel dynamics and practical experience optimizing acquisition, activation, retention, and monetization
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Analytical thinking and data fluency, including experience running experiments, A/B tests, and cohort analysis to drive informed decisions
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Experience in planning and managing marketing budgets
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Solid knowledge of performance channels growth and ability to design an effective, balanced channel mix
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Experience conducting customer research and market analysis to uncover insights that shape product and marketing strategy
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High level of autonomy, responsibility, and focus on delivering measurable outcomes
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Curiosity about industry trends and a proactive mindset in identifying new growth opportunities
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At least an Upper-Intermediate (B2) level of English
As a plus:
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Experience working on AI-native digital products
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
