MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.
We are looking for a Product Manager to join the team behind Setapp — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
Your primary focus will be analyzing and optimizing the entire customer journey from discovery to successful product usage, uncovering new monetization opportunities, and leading cross-functional initiatives to grow Setapp's ecosystem.
In this role, you will:
- Audit and optimize the full user journey across the web marketplace and application — identifying friction points, gaps in instrumentation, and highest-impact opportunities to help customers seamlessly discover, purchase, and activate products.
- Manage the Entitlement product domain, taking full ownership of license issuance, activation logic, user balances, and streamlining post-purchase access.
- Define and drive success metrics for your area, focusing on product funnels: Acquisition, Activation, Conversion, Success Rate, and Support Ticket Reduction.
- Build strong relationships and establish a working rhythm with cross-functional teams, collaborating closely on a daily basis with Marketing, Analytics, Customer Support, and other product teams within the ecosystem.
- Design and validate hypotheses aimed at enhancing monetization, optimizing current flows, and discovering additional revenue channels.
- Drive autonomous project planning three steps ahead, translating high-level quarterly goals and product strategy into actionable roadmaps and clear Jira documentation.
Skills you’ll need to bring:
- 4+ years of product management experience with a proven track record in B2C products.
- Deep UX sensibility with a strong ability to spot where users drop off and prioritize fixes based on business impact.
- Data-driven mindset with comfort in funnel analysis, metric interpretation, and hypothesis design.
- Strategic thinking and maturity to autonomously map user journeys and set direction for an area.
- Ability to build relationships and establish a smooth working rhythm with cross-functional and service teams.
- Strong structural skills in documenting processes, managing backlogs, and transparently tracking progress.
- At least an Upper-Intermediate level of English and fluent Ukrainian.
As a plus:
- Experience with macOS or desktop applications.
- Experience with marketplace or catalog products.
- Familiarity with subscription billing flows.
What We Offer
We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
Time-off policy that covers life’s needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
