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World-class tennis champion Elina Svitolina and the innovative software company MacPaw proudly unveil a landmark partnership deal. Bound by our shared Ukrainian heritage we're also relentlessly dedicated to human welfare — locally and abroad.
This collaboration is not just a fusion of Elina's exceptional humanitarian spirit with MacPaw's people-focused technological prowess but also a beacon of unity and hope for Ukraine. Together, we'll harness the power of philanthropy and Ukrainian innovation to uplift and empower us all.
To befriend people with technology Being human encompasses empathy, ethics, and creativity. We're dedicated to fostering this alliance, making technology a friend, not just a tool.
To imagine a world where technology empowers human life Each interaction, akin to the thrill of a tennis match, showcases our flaws, beliefs, and emotions. We aim for technology to highlight, not overshadow, these uniquely human traits.
To help machines help you Our partnership is rooted in the belief that technology should empower the human spirit. Together, we're committed to addressing humanity's complex needs and dreams.
Elina Svitolina
Oleksandr Kosovan, MacPaw CEO
Elina Svitolina + MacPaw
In this strategic partnership, we unite with Elina Svitolina to drive initiatives that not only create positive social change but also advance technology with a human-first approach. Our collaboration is set to deepen the understanding of how technology can enhance and enrich our daily lives. This collaboration marks a new chapter in MacPaw's ongoing commitment to narrowing the divide between humans and technology. With Elina's insights, we are excited to venture into the sports arena, exploring new ways technology can serve the betterment of human life.
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Standing up for UkraineDue to our commitment to the declared total resistance, we shifted our focus. MacPaw Foundation intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
About MacPaw Foundation
