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Tennis Pro Elina Svitolina Teams Up with MacPaw

Elina Svitolina + MacPaw: champions of change

World-class tennis champion Elina Svitolina and the innovative software company MacPaw proudly unveil a landmark partnership deal. Bound by our shared Ukrainian heritage we're also relentlessly dedicated to human welfare — locally and abroad.

This collaboration is not just a fusion of Elina's exceptional humanitarian spirit with MacPaw's people-focused technological prowess but also a beacon of unity and hope for Ukraine. Together, we'll harness the power of philanthropy and Ukrainian innovation to uplift and empower us all.

Our perspective on the partnership

  • 01


    To befriend people with technology Being human encompasses empathy, ethics, and creativity. We're dedicated to fostering this alliance, making technology a friend, not just a tool.

  • 02


    To imagine a world where technology empowers human life Each interaction, akin to the thrill of a tennis match, showcases our flaws, beliefs, and emotions. We aim for technology to highlight, not overshadow, these uniquely human traits.

  • 03


    To help machines help you Our partnership is rooted in the belief that technology should empower the human spirit. Together, we're committed to addressing humanity's complex needs and dreams.

I am thrilled to join MacPaw, a company that shares my passion for enhancing human lives through meaningful experiences. Technology plays an incredible role in the future of humanity, and together with MacPaw we can create experiences where technology encourages empathy and meaningful connections.

Elina Svitolina

Elina exemplifies the very human values we champion at MacPaw. Her unwavering commitment to these values and her drive to make a positive global impact resonate seamlessly with our vision of a world where technology empowers human life.

Oleksandr Kosovan, MacPaw CEO

Elina Svitolina + MacPaw

Strategic partnership

In this strategic partnership, we unite with Elina Svitolina to drive initiatives that not only create positive social change but also advance technology with a human-first approach. Our collaboration is set to deepen the understanding of how technology can enhance and enrich our daily lives.

This collaboration marks a new chapter in MacPaw's ongoing commitment to narrowing the divide between humans and technology. With Elina's insights, we are excited to venture into the sports arena, exploring new ways technology can serve the betterment of human life.

Press Inquiry

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Macpaw Foundation LogoStanding up for Ukraine

Due to our commitment to the declared total resistance, we shifted our focus. MacPaw Foundation intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.

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