MacPaw is a software company that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We’re looking for an experienced Product Analyst to join one of our biggest products — Setapp.
Setapp is MacPaw’s subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
As a Product Analyst, you will join our Marketplace team — the biggest product team in Setapp. The team focuses on managing and growing the marketplace, including app discovery, user onboarding, and optimizing the user experience on both web and desktop platforms. You will work with the Product Team to ensure that users can easily find, purchase, and engage with apps, thereby boosting sales and user satisfaction.
In this role, you will:
- Use quantitative methods to find bottlenecks and opportunities, cooperate with the team on storming and validation of hypotheses
- Design and analyze experiments to test hypotheses and build new features
- Work closely with product managers and product team to develop and measure key metrics for user accounts
- Explore and analyze data to provide actionable insights and recommendations to improve product metrics and customer behavior
- Ensure and expand data literacy in the team
- Prepare an events map for the new flows that are under development now
Skills you’ll need to bring:
- 2+ years of hands-on experience in product analytics
- Strong experience with SQL
- Solid understanding of main SaaS metrics and unit economy
- Good knowledge of Tableau or another BI system
- Experience in experiment planning and analysis
- Autonomy and proactivity
- You are result-oriented and comfortable with presenting your findings to the team
As a plus:
- Knowledge of Python/R
- Experience with SaaS products
- Work experience with web analytics (GA/GTM, understanding how web analytics and web tracking work)
- Experience in building analytics with GDPR compliance
